Trader Joe’s Goes [More] Protectionist

Trader Joe’s- the Wal Mart of health food stores- after a long relationship with the best widely available flour in North America- is stripping king arthur from the shelves in favor of a new TJ-branded flour.

Nevermind the fact that King Arthur has been the go-to flour for serious home and commercial bakers for umpteen years, nevermind that it was products like King Arthur Flour that put TJ on the map to begin with. Trader Joe’s has closed the supply chain and limited the availability of an American-made quality product, just like its big brother, Wal Mart.

In a very sweet and non-offensive way, PJ Hamel gently flipped TJ’s the bird by besting some of their processed baked goods with [a little number of her own](http://blog.kingarthurflour.com/2009/03/02/say-it-aint-so-joes/).

I would **much** rather eat PJ’s cookies.

Listening: “Lola” Chris Smither Train Home